viennacontemporary 22 to 25 September 2016 in the Marx Halle

viennacontemporary 22 to 25 September 2016 in the Marx Halle


Last year the audience and the participating galleries found the Marx Halle and its historical wrought iron
architecture an ideal location for the presentation of contemporary art. The presence of important
international collectors and the continuously growing reputation of viennacontemporary have encouraged
many galleries to participate in Vienna’s art fair once again in 2016. Moreover, new young and exciting
galleries from Austria, the focus regions, and the Western hemisphere have also chosen to join the fair.
The participating galleries are listed in an accompanying document, organized according to special
presentations and the country of origin (version from 7 June 2016).
In 2016 there is great anticipation around the special presentations. With the new format Solo Expanded
viennacontemporary responds to the wish of international galleries to introduce contemporary positions of
international artists more prominently at the art fair in Vienna. Northern European art makes an appearance
at this year’s edition with Nordic Highlights: Select galleries from Finland, Denmark, and Sweden present
the similarities and differences in the national art scenes against the backdrop of the entire northern region.
An interesting aspect of European art history will be addressed this year in the special presentation Focus:
Ex-Yugoslavia and Albania, which features a representative cross-section of contemporary art from the
Yugoslavian successor states and Albania. Also the well-established ZONE1 promises a unique element of
surprise with solo presentations by young Austrian artists.
Under the artistic direction of Christina Steinbrecher-Pfandt and executive management of Renger van den
Heuvel, viennacontemporary stands for continuity and a high-caliber exhibition program. More and more art
collectors and experts are making their way to Vienna, which has established itself – not least thanks to the
success of viennacontemporary – as an international marketplace for contemporary art in both the domestic
and international art scenes.
With this year’s special presentations, the highly promising accompanying events – film and video art in the
framework of Cinema as well as the presentations and panel discussions at Keys to Contemporary Art
and the Collectors Forum – and an educational program for all age groups, offering a straightforward and
enjoyable access point to contemporary art in cooperation with Viennese art institutions,
viennacontemporary takes the next step forward in its success story.


Special Presentations 2016
ZONE1: Solo presentations of young Austrian artists with an element of surprise
ZONE1 – the format for solo presentations of young Austrian art – once again promises a program full of
surprises. The artists have been selected by Severin Dünser, curator of contemporary art at the 21er
Haus, Vienna, from submissions by many galleries that applied to participate in ZONE1 with their artists.
The ongoing support of the Austrian Federal Chancellery facilitates the participation of young artists from
Austria. See the accompanying document for participating artists and galleries.
Solo Expanded: The new presentation format features international contemporary positions
With the new format Solo Expanded viennacontemporary responds to the wish of international galleries to
introduce contemporary positions of international artists more prominently at the art fair in Vienna. Solo
Expanded is curated by Abaseh Mirvali. The independent curator and producer in the realm of
contemporary art and architecture lives and works in Berlin and Mexico City. Participating artists and
galleries will be announced soon.

Nordic Highlights: Northern European art visits viennacontemporary
viennacontemporary expands its international scope with Nordic Highlights, a special showcase this year
in the Marx Halle with contemporary artistic positions by select galleries from Finland, Denmark, and
Sweden, illustrating the similarities and differences in the national art scenes against the backdrop of the
entire northern region. Additionally, the Finnish collector Timo Miettinen and founder of Salon Dahlmann in
Berlin will speak about the Miettinen collection in Helsinki in the framework of the Collectors Forum
discussion series. See the accompanying document for participating galleries.
Focus: Ex-Yugoslavia and Albania supported by the Austrian Federal Ministry for Europe,

Integration and Foreign Affairs
Following the focus countries of the past years – Georgia, Kazakhstan, Ukraine, and Belarus (2012),
Georgia and Poland (2013), Azerbaijan (2014), and Bulgaria (2015), this year’s special showcase explores
a region in Southeastern Europe: ex-Yugoslavia and Albania. Focus: Ex-Yugoslavia and Albania is
curated by the Albanian curator and writer Adela Demetja.
While alternative and independent art spaces were founded in the 1970s in Western Europe and the USA
in opposition to the art market, with their development playing an important role for the emergence of
institutional critique, the alternative art scene in ex-Yugoslavia and Albania has emerged and developed for
exactly the opposite reasons: the lack of contemporary art institutions and the absence of an art market.
Therefore, the independent art spaces founded in the 1990s – initiated by a young generation of artists,
curators, and art historians – played an important role in the establishment of a system of contemporary
fine art in this region and in its communication beyond the borders. In some cases these independent art
spaces were and are the only places where communication and discourse about contemporary art could
and can take place. In light of the momentous changes that have occurred in this region in the last years
and the sustained financial crisis, culture is the field which has suffered the most. The effects can be read
from the current problems of public cultural institutions: the Museum of Contemporary Art, Belgrade has
been closed for renovations since 2008; the same applies to the National Museum of Serbia in Belgrade
and a number of major museums in Bosnia and Herzegovina. Albania and Kosovo each have just one
major art institution in which all fine art is concentrated. Hence, the independent art spaces are currently the
decisive sites for contemporary art. On Sunday, 25 September 2016 from 11:30 am to 12:30 pm there will
be the Focus Talk with Adela Demetja and participating artists from Focus: Ex-Yugoslavia and Albania.
Adela Demetja completed her master degree in “Curatorial Studies – Theory – History – Criticism” at the
Städelschule and at the Goethe University in Frankfurt. She is co-founder and director of Tirana Art Lab –
Centre for Contemporary Art and has curated numerous international exhibitions, including the thematic
exhibitions “The Aesthetics of the Small Act” in the framework of Action Field Kodra 2014, the festival for
visual arts in Thessaloniki, and “Voices of Truth” in 2012 in the Villa Romana in Florence. In 2015 she
curated the D-0 Ark Underground biennial in Konjic, Bosnia and Herzegovina, which took place in an
atomic bunker built under Tito’s rule. Adela Demetja lives and works in Albania and Germany.
Participating artists, galleries, and art institutions will be announced.
Accompanying Events 2016

Cinema
Thanks to the kind support of the Austrian Federal Chancellery, the Cinema format developed and curated by
Olaf Stüber for viennacontemporary 2015 will continue this year. All galleries participating in the 2016 edition
of viennacontemporary are once again invited to submit recent films and videos by the artists they represent.
Self-portraits are perhaps as old as art itself. Once it was a realm reserved to painters and sculptors. With
postmodernism the classical definition of the self-portrait broadened, and artists no longer just paint or sculpt
images of themselves, they perform and intervene in front of an audience and the camera. They stage
themselves, turning their actions, their working spaces, their ideas, and often also their (medial) lives into the
content. Today, in a world of social media and selfies, everyone makes a portrait of themselves everywhere
and seems to expose everything about themselves. This year Cinema explores artistic self-representation in
film and video. The main focus is the statement of the artist as a subject against the backdrop of a society
increasingly based on self-referentiality.
On the Preview day, 21 September 2016, Olaf Stüber will present the video and film works of Austrian
students, which have been collected in the framework of an open call. Cinema Talk with Olaf Stüber will take
place on Saturday, 24 September 2016 from 11:30 am to 12:30 pm.
For more than 20 years Olaf Stüber has been active as a gallerist, freelance curator, and lecturer. His gallery
has had a focus on film and video art already since 2001. Since 2012 Olaf Stüber has published the “Videoart
at Midnight Edition” and been a jury member for internationally renowned video prizes and festivals.
A detailed program will be announced.

Keys to Contemporary Art
The methods and materials of contemporary artistic production continue to grow and evolve, and we are
experiencing how art is creating new meanings, not only culturally but also in political, social, and economic
realms. While there isn’t a master key to give us an immediate understanding of contemporary art in all of
its countless facets, there are underlying concepts and ideas that can help the audience find a way through
the local and international contexts that an artwork might refer to.
The theme of this year’s Keys to Contemporary Art discussion series is ”Public Image”. Curator Kate
Sutton, an internationally acclaimed art critic from Nashville who currently lives and works in Zagreb,
examines the topic through the lens of the public, the audience. She speaks with leading representatives of
the international art scene about the criteria by which shared stories, images, and information units become
“public”, and about how art institutions perceive the needs of different audience segments and fulfill their
responsibility toward them.
Participants include, among others: Milica Tomić, artist and professor, Institut für Zeitgenössische Kunst,
TU Graz; Dirk Snauwaert, artistic director, WIELS Contemporary Art Centre, Brussels; Snejana Krasteva,
curator, Garage Museum of Contemporary Art, Moscow; Bharti Lalwani, freelance art critic, Pune, India;
Abaseh Mirvali, freelance curator, Berlin/Mexico City; Shubigi Rao, artist, Singapore; João Ribas, associate
director and head curator, Serralves Museum, Porto; Stefan Sava, artist, Bucharest; Başak Şenova,
freelance curator, Istanbul; and Johannes Wieninger, curator of the Asian Collection, MAK, Vienna.
Keys to Contemporary Art will take place on Thursday, 22 September 2016, Friday, 23 September 2016,
and Sunday, 25 September 2016 at 3:00 and 5:00 pm.
Kate Sutton has spent almost a decade in Russia, where she worked, for example, as a curator for
Babakov Art Projects, a platform for contemporary art from Russia and other countries. In addition to
contributions and critiques for ArtReview, Bidoun, Frieze, The Hollywood Reporter, Ibraaz, and LEAP, Kate
Sutton is a regular writer for artforum.com. A detailed program will be announced.


Collectors Forum
Just as popular are the talks with international art collectors that take place in the framework of the
Collectors Forum. This year’s theme “Going Public” will be curated by Julien Robson. Before he began
his career as an international curator and gallery worker, he studied art at Bath Academy of Art and the
Slade School of Art in Great Britain. He moved to the USA in 2000 where he worked at first as a curator at
Speed Art Museum in Louisville, Kentucky and then went to the Pennsylvania Academy of Fine Art (PAFA)
in Philadelphia. Julien Robson, who lives and works in the USA and Austria, will speak with notable art
collectors, such as Isabelle and Jean-Conrad Lemaître, Isabelle & Jean-Conrad Lemaître collection, Paris,
Timo Miettinen, Miettinen collection and founder of Salon Dahlmann, Helsinki/Berlin, and Alain Servais,
collector and blogger, Brussels, about new models of private museums and their role in the development of
contemporary art.
Additional topics of discussion are the motivations of art collectors to present their collections to the general
public, the visions underlying the collections, the engagement to support the development of new art works,
and how to initiate a broader discussion around contemporary art in society. The Collectors Forum will
take place from Thursday, 22 September to Sunday, 25 September 2016 daily at 1:00 pm.
A detailed program will be announced.

Young Collectors Talk
The Young Collectors Talk, now in its third year, will take place on Saturday, 24 September 2016 from
5:00 to 6:00 pm. Here the younger generation of collectors speaks about their approaches to collecting
contemporary art. Discussion partners will be announced.
Tours
As an art fair viennacontemporary strives to provide straightforward and enjoyable access points to
contemporary art, paying special attention to the variety and diversity of visitor groups. During the Studio
Tours conducted in English and German youth and students meet curators from Austrian art institutions
and gain valuable insights into the contemporary art scene. The Studio Tours will be held by: Alexandra
Grausam, founder and director of das weisse haus, Vienna; Katarzyna Uszynska, director, Neuer
Kunstverein Wien; Boris Ondreička, artist, curator, TBA21, Vienna; Luisa Ziaja, curator, 21er Haus, Vienna.
The Studio Tours will take place from Thursday, 22 September to Sunday, 25 September 2016 and start
at 4:00 pm.
A detailed program will be announced.

The Gold Tours offer seniors the opportunity to discover the diverse contexts of the artworks presented at
viennacontemporary. They will start at 2:00 pm with the following themes: “Highlights” on Thursday,
22 September and Saturday, 24 September; “Emerging Artists from Austria” on Friday, 23 September
2016; and “Contemporary Art from Eastern Europe” on Sunday, 25 September 2016. All tours start at the
Meeting Point.

Family
The Contemporary Malraum is viennacontemporary’s open painting studio, which is accessible for the
complete duration of the fair during regular opening hours. The “platform for uninhibited painting” for all age
groups will be supervised by Ulrich Jordis. In 2016 viennacontemporary will collaborate each day with a
different Viennese art institution, which will offer its own special educational program for children and their
families: 21er Haus on Thursday, 22 September 2016 from 2:00 to 5:00 pm; MINI MAK on Friday, 23
September 2016 from 2:00 to 5:00 pm; mumok Kinderclub on Saturday, 24 September 2016 from 2:00 to
5:00 pm; and Die kunterbunte Druckwerkstatt Kunsthalle Wien on Sunday, 25 September 2016 from
12:00 to 3:00 pm.

Prizes for the best booth design
Vienna Chamber of Commerce continues to support the art and gallery scene in the framework of
viennacontemporary. The “Gallery Prize of Vienna Chamber of Commerce 2016” is divided into two
categories, each endowed with 5.000 euro: the “Austrian Gallery Prize” is awarded exclusively to an
Austrian gallery for the best booth presentation at viennacontemporary 2016. The “International Gallery
Prize of Vienna Chamber of Commerce 2016” is awarded for the best booth design by a gallery from one of
the other countries represented at the fair, therewith continuing an initiative started in 2008 by the Vienna
Chamber of Commerce. A jury consisting of renowned members of the art scene will select the two
winners.

Enhancing synergy effects together
In 2016 viennacontemporary will once again cooperate with the Vienna Business Agency in the framework
of the project curated by_vienna. Coordinated and financed by the Vienna Business Agency with its
creative center departure since 2009, the gallery festival supports collaborations between Viennese
contemporary art galleries and international curators. The theoretical foundation of curated by_vienna 2016
was coined by the author, journalist, and cultural critic Diedrich Diederichsen with his eponymous essay
“Meine Herkunft habe ich mir selbst ausgedacht” [My Origins? I Made Them Up]. It explores the subject of
precedents and the associated homages, references, quotes, and appropriations in contemporary art. The
curated by_vienna Talk will take place on Saturday, 24 September 2016 from 3:00 to 4:00 pm with
Diedrich Diederichsen. Discussion partners will be announced.

Sponsors and partners of viennacontemporary 2016:
Partner: JP Real Estate Group, Vienna Chamber of Commerce and Industry, BDO, steininger.designers,
Aksenov Family Foundation, Romanian Cultural Institute, Hey-U Mediagroup, Kunsttrans, illy, Vöslauer,
Vienna Tourism Board
With kind support of: Austrian Federal Chancellery and Federal Ministry for Europe, Integration and
Foreign Affairs
Partner VIP Program: 21er Haus – Museum of Contemporary Art, The Paintings Gallery of the Academy
of Fine Arts Vienna, Albertina, departure – the creative center of the Vienna Business Agency, Jewish
Museum Vienna, KÖR Kunst im öffentlichen Raum GmbH / Public Art Vienna, Kunstforum Wien, Kunsthalle
Wien, Kunsthistorisches Museum Wien, LEOPOLD MUSEUM, MAK, mumok, Neuer Kunstverein Wien,
freiraum Q21 exhibition space, SAMMLUNG VERBUND, Secession, TBA21–Augarten, Parallel Vienna,
Winterpalais – Vienna’s Golden Palace
Partner hotels: Hotel Bristol Vienna, The Guesthouse Vienna, Grand Ferdinand, Hotel Daniel Vienna
Strategic media partners: Die Presse, Parnass, The Art Newspaper Russia
Official online partner: Artsy
Members of the admission committee
Miryam Charim, Charim Galerie, Vienna
Christophe Gaillard, Galerie Christophe Gaillard, Paris
Andreas Huber, Galerie Andreas Huber, Vienna
Ursula Krinzinger, Galerie Krinzinger, Vienna
Nikolaus Oberhuber, KOW Berlin, Berlin
Timothy Persons, Gallery Taik Persons, Berlin

viennacontemporary
22–25 September 2016
Marx Halle Vienna
Karl-Farkas-Gasse 19, 1030 Vienna
Opening hours:
Thursday, 22 September 2016: 11:00am – 7:00pm
Friday, 23 September 2016: 11:00am – 7:00pm
Saturday, 24 September 2016: 11:00am – 6:00pm
Sunday, 25 September 2016: 11:00am – 6:00pm
Tickets & prices:
€ 12,50 Full price day ticket
€ 9 Reduced day ticket for seniors with a valid senior ID
€ 5,00 After Work ticket on Thursday and Friday from 3:00 pm
Duo: 2 x € 9 (save € 7 when buying tickets for 2 persons)
€ 9 per person for groups as of 9 people
€ 5 Early Bird day ticket
Free Entrance:
For students with a valid student ID from 3:00 pm
For children and teenagers under 14 years of age
How to get there (public transport):
Subway: U3 (Erdberg, exit Nottendorfer Gasse)
Tram: 71 (St. Marx), 18 (Viehmarktgasse or St. Marx)
Bus: 74A (Viehmarktgasse or St. Marx)
Regional express: S7 (St. Marx)


Information:
www.viennacontemporary.at
www.facebook.com/viennacontemporary
www.viennacontemporarymag.com
For further inquiries:
Christina Steinbrecher-Pfandt, artistic director and spokesperson viennacontemporary
steinbrecherpfandt@viennacontemporary.at
Renger van den Heuvel, managing director and spokesperson viennacontemporary
vandenheuvel@viennacontemporary.at
Press viennacontemporary:
Christina Werner, w.hoch.2wei. Kulturelles Projektmanagement
Breite Gasse 17/4, A-1070 Vienna
T: +43 1 524 96 46-22
E: werner@kunstnet.at
Press download: www.viennacontemporary.at/en/presse
Accreditations until 9 September 2016: www.viennacontemporary.at/en/press-accreditation